Founded in December 1988, Xiamen King Long United Automotive Industry Co., Ltd., is one of the joint ventures with the longest history in coach manufacturing industry. The Company is now jointly owned by Xiamen Automotive Industry Corporation, Xiamen State-owned Assets Investment Co., Ltd and Sanyang Industry Co., Ltd. From Taiwan, with the share proportion of each holder being 50%, 25% and 25% respectively.

King Long is the leading company in the bus industry of China. In 2005 it`s sales volume reached 20 000 buses. King Long buses became the designated coach that served such significant national/international conferences and events as the National People`s Congress, the Chinese People`s Political Consultative Conference, Universiade, APEC, World Association of Chinese Entrepreneurs, CIFIT, etc. The Company passed ISO9001-2000 quality certification in 2002, and "CCC Certification" in February 2003, making itself one of the first CCC-certified Chinese coach enterprises. King Long is the only one among bus manufacturers of China that passed VCA certification, winning the passport to European market. BAAB evaluated the Company as the "Bus Builder of the Year" in 2003, and the tourism coach series as the "Tourism Coach of the Year" in 2004, "City Bus Of The Year " and "Coach Of The Year I" in 2006.